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Alpern Rosenthal Launches Social Media Sites

Conversations about accounting, tax and business consulting for your life

PITTSBURGH, Pa., December 15, 2010 - Alpern Rosenthal, one of Pittsburgh’s leading regional certified public accounting and business advisory firms, announces the launch of a comprehensive social media campaign focused on all things accounting, tax, and business consulting with the debut of LinkedIn, Twitter, FaceBook and YouTube. The campaign features a broad mix of informative content and user generated discussions – from the latest news on tax and accounting legislation to forums to discuss anything from customer service to money-saving tips.

 “Alpern Rosenthal stands out for its best in class client service and we are pleased to raise the bar yet again for what clients and the public at large should expect from their accounting firm,” said Tricia Egry, Director of Marketing. “With this campaign, the Firm is truly delivering on the promise of social media to create a dynamic and useful knowledge-base that helps people make better financial decisions in their lives and in business.”

 “We’ve developed a program centered on providing superior client service combined with useful, engaging content to drive conversations,” Egry added. “We’re interested in building long-term relationships with our clients through social media and reaching them on the sites where they interact most.”

These social channels provide a meaningful platform for dialogue regarding accounting and auditing news, business advisory tips and new Alpern Rosenthal initiatives. Sign up at www.alpern.com.

Since 1961, Alpern Rosenthal has provided reliable accounting and advisory services to clients throughout the tri-state region, including accounting and audit, business consulting, business valuation and litigation support, employee benefit plans, estate and trust planning, and tax compliance and planning. The Firm also maintains a strong presence in the manufacturing, construction, real estate, energy, healthcare, emerging business and technology, public company and not-for-profit industries. Alpern Rosenthal has a staff of more than 200 professionals, including 32 shareholders. The firm also has offices in Philadelphia, Pennsylvania  and West Palm Beach, Florida.

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For additional information, please contact:

Tricia J. Egry
(412) 281-2501 x321
tegry@alpern.com