Cash Flow Management for Contractors
Cash flow is the lifeblood of any organization. However, the unique aspects
and complex nature of the construction industry make cash flow an even
more critical issue for contractors. While profitability is probably considered
first in assessing the success and ongoing viability of an entity, the
key ingredient for successfully managing the business on a daily basis
is CASH.
Cash flow is also one of the best measurements of a company’s
capability and performance of all of its people, policies and systems.
The cash flow of a company is not merely a measurement of its performance
from an accounting perspective – it is the measurement of the
company’s performance as a whole.
Some of the unique aspects of cash flow for contractors include retention,
lump sum contracts and multiple layers of contractors and suppliers.
In addition, accounts receivable for contractors usually consists of
a low volume of accounts with a relatively high dollar amount.
As with any organization, contractors should organize their cash management
system around a plan or cash flow forecast. Such forecasts are typically
well-suited to contractors given the level of job planning, schedule
analysis and related issues that are common to construction projects.
The cash flow for each job can be projected for each job. These individual
job forecasts can then be rolled up to an overall cash flow forecast
for the entire company.
In preparing a cash flow forecast for a job, the contractor should
prepare a most likely scenario with which to effectively manage the
job. Contractors should consider preparing other versions of the cash
flow forecast to assess various “what if” scenarios. Most
importantly, contractors should consider a worst case cash flow scenario
which can be used to develop a contingency plan in advance of any problems.
Many items discussed in this article are common sense and will seem
obvious, but they are frequently ignored or given low priority. Some
factors for contractors to consider in effectively managing their cash
flow include the following:
• Implement an accounting system that provides timely information
to be used in forecasting. Interface all areas of the company in the
process to help ensure thorough and accurate data.
• Negotiate to reduce contract retainage terms, particularly
in situations in which the contractor has a successful prior relationship
with the owner.
• Use reasonable “front-end loading” techniques in
preparing the schedule of values to provide better cash flow on the
project in early phases. This will help ensure adequate cash to perform
the work if, for example, unforeseen site conditions are encountered
with front-end excavation.
• Set the tone for open communication regarding cash flow among
all relevant parties to the project. Openly discussing cash flow during
pre-construction can better establish expectations, timing and procedures
that will help start the job off on the right track. Ensure that any
ambiguous terms or billing requirements are discussed and resolved to
avoid payment delays as the job progresses.
• Thoroughly understand the contract terms and requirements.
Then establish a strong system to work within these requirements. Contractors
must be aware of how many copies of invoices to send, who to send them
to and what details to include. Also, contractors need to know what
action steps to take if an invoice is “kicked back” due
to a deficiency or if a short payment is received.
• Know the owner’s requirements for processing and approving
payments for “extras.” Understand the pricing and the documentation
needed to justify payment for extras. Generally speaking, it is advisable
to establish a separate cost code or other means to specifically track
work that is outside the scope of the contract. This will facilitate
quantification and documentation when the invoice is prepared.
• Subcontractors should request a copy of the general contractor’s
contract with the owner and should understand key provisions regarding
payment. Although the subcontractor is technically working for the general
contractor, ultimate payment will come from the owner so it is important
to look at the relationship between the owner and the general contractor.
Ultimately, construction contractors depend on solid relationships
with owners, sureties, banks, developers, subcontractors and suppliers.
Communication is critical to the success of the project and to the ongoing
success of the contractor. A discussion of cash flow must be a part
of this communication so that expectations are understood and can be
met. Above all, contractors should be proactive in preparing billings
and aggressive in pursuing collection of accounts receivable.
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