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Marketing Consulting
What team of marketing innovators becomes the guiding hand for
non-profit organizations across Western Pennsylvania? The Marketing
Services Group at Alpern Rosenthal. Our professionals work exclusively
with not-for-profit organizations in the association, social service,
arts, community service and health sectors. Look to us for strategic
marketing, event planning, graphic design, public relations and
advertising.
Unlike other marketing consulting organizations, the Alpern Rosenthal
marketing team devotes 100 percent of our practice to not-for-profit
clients. And each team member actively participates in the
not-for-profit community, either as a volunteer or board member. This
keeps us continually in tune with our clients.
Our expert marketing services include:
- Strategic marketing plans
- Special event planning, such as fundraisers and awareness events
- Marketing campaigns to increase awareness
- Graphic design of brochures, invitations, signage and other printed material
- Public relations, including drafting of press materials and media relations
- Advertising in print, radio, TV and billboard mediums
- Copywriting and design of direct mail
- Copywriting and design of newsletters.
Recent Client List
Organizations across the region are seeing results. Just a few of our
recent clients include:
- Pittsburgh Symphony
- Junior League of Pittsburgh
- Fort Pitt Museum
- Bushy Run Battlefield
- Western Pennsylvania Museum Council
- Pittsburgh CLO
- Pittsburgh Society of Association Executives
- Westmoreland Country Club
- Allegheny County CASA
- Scott Township Public Library
Sample Projects
Alpern Rosenthal's marketing experts have completed a wide array of
projects for not-for-profit organizations. Sample projects
include:
- Attracting a young professional audience to support a charitable cause
- Planning a special event fundraiser
- Developing a marketing campaign to increase awareness and improve public perception for a social service organization
- Designing print materials that attract attention (direct mail, brochures, ads, annual campaign materials, invitations, etc.) for an arts organization
- Creating and implementing a marketing plan to promote an annual conference for an association
- Designing a bi-monthly newsletter for an association.
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