Welcome to the Summer Issue of The Edge… Branding is one of the most important strategies of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. In this issue, you’ll read about the power of branding and how to get people to connect with your brand. Also, find out how to properly prepare for and respond to software audit, which will reduce the financial and organizational impact on your business. Plus, the top 10 things to know about doing business in South Korea.